Brand & Design Studio
Identity that actually sounds like you.
We handle the strategy and the design together: naming, voice, visual identity, and the marketing that carries it forward, so nothing feels disconnected from the rest.
Our Approach
Grounded in growth, from the first conversation on.
Listen Deeply
We take the time to understand your roots: your story, goals, and values.
Design Authentically
Every visual element is crafted to feel intentional, aligned, and original.
Strategize for Impact
We combine design with smart strategy so your brand doesn't just grow. It thrives.
Whether you're just planting the seed or ready to branch out, we'll help you create a brand that's meaningful, memorable, and made to last.
Let's plant something powerfulWhat We Do
Strategy and design, handled as one thing.
This list is still growing. Tell us what your brand needs and we'll tell you honestly whether it's a fit.
Brand Identity
Strategy, naming, voice, and visual systems built from what your business actually stands for, not a template with your name on it.
- Brand Strategy
- Naming
- Brand Voice
- Visual Identity
Logo & Mark Design
A mark that carries the rest of the brand: distinctive enough to recognize, simple enough to hold up everywhere.
- Logo Design
- Brand Marks
- Typography Systems
- Style Guides
Marketing Collateral
The pieces that carry your identity into the world, built to stay consistent as you grow.
- Social Templates
- Print & Packaging
- Pitch Decks
- Web Assets
Brand Systems
For teams that have outgrown their first identity, built as a scalable foundation instead of a patchwork of one-off files.
- Design Systems
- Brand Guidelines
- Asset Libraries
- Ongoing Support
Selected Work
A glimpse of the studio's craft.
Work shown is by Anasazi Escarcega, Co-Founder & Creative Director. View the full archive on Behance.
Who We Are
A boutique studio that treats your brand like it's ours.
Roots & Lore Studio helps small businesses and founders build brands that actually sound and look like them: naming, voice, visual identity, and the marketing that carries it forward.
We work with people just getting started and building their first brand, and with businesses that have outgrown the one they started with. Either way, we start by figuring out what your business is actually trying to say, then build the identity and the marketing around that.
Emmanuel Escarcega Olivares
Co-Founder, Strategy & Systems Director
E.escarcega@rootsandlorestudio.comAnasazi Escarcega Olivares
Co-Founder, Design & Creative Director
A.escarcega@rootsandlorestudio.comRoots & Lore Studio is currently pursuing formal certification.
In progress
In progress